Founder and Creative Director, Hannah McCracken, brings years of experience leading creative direction, branding, and design for luxury, lifestyle, and culturally driven brands. Her background spans boutique studios, in-house roles, and agency environments, where she has shaped brand identities and campaigns across fashion, hospitality, real estate, wellness, and lifestyle. Grounded in strategy and psychology, Hannah pairs conceptual thinking with a refined, minimalist design sensibility. Known for her attention to detail and collaborative leadership style, she creates thoughtful, enduring brand systems that balance clarity, emotion, and craft.